Web Designers organise information and content, then design the layout of the content on a web medium. For small or local businesses in particular, creating a website is crucial for attracting a loyal audience and growing over time.
It is the designer’s job to review the needs of their client or the goals of their assigned project to design images and web pages that will create a user with a unique experience while still communicating a message.
People rely on search to find local businesses, so to compete with large chains, you need to show up in local search results.
If your business isn’t online and relies on word of mouth or traditional advertising to attract new customers, you’re likely missing out on potential customers.
A website is the foundation of your digital marketing strategy.
It’s where customers go to find information about your business, products or services. It’s what journalists or bloggers link back to. It’s part of your marketing campaign.
The scope of the project will be dependent on the communication problems a client wants to solve or the current status of a company’s website.
Some other responsibilities include designing navigational elements, translating needs of clients and users into concepts, presenting content, designing to search engine optimisation and rankings, and can be kept on for updating the website as needed.
Some roles you can partner up with this profession for can include
- new business launch
- website redesign
- e-commerce stores
- app design
NB: Some web designers are self taught and build their portfolio by taking on unique projects for themselves or people they know.
If you have an idea, someone in our database can make it happen!
Browse our directory of Web Designers and look at some of the work they have done through the links they have provided. Feel free to discuss projects directly with them, or contact us to help you co-ordinate your next campaign.