Collaborating with Influencers / Models is a way to spread out your reach and through different voices and on multiple channels. Influencers work independently and have their own set of rules and guidelines, and you can hire models for particular photoshoots or event appearances.
Depending on the business you’re in, or your location, it may be good to get as many external people recommending your product/brand and convincing your target audience that it’s something they need too.
Of course, with Influencer marketing you need to prove it’s a genuine collaboration and be honest in the advertising by mentioning that they are being paid to talk about or model the brand.
You also have the chance to use real people that look like what you’re trying to attract, instead of the generic stock imagery. Customers tend to feel more confident in a purchase when they see other humans promoting certain things.
Influencers / Models can be hired remotely and given a full brief instructing them for your campaign. You can also use several individuals for maximum reach.
Some roles you can partner up with this profession for can include
- brand ambassador
- product demonstration
- product launch
- event marketing
- website images or video content
If you have an idea, someone in our database can make it happen!
Browse our directory of Influencers / Models and look at some of the work they have done through the links they have provided. Feel free to discuss projects directly with them, or contact us to help you co-ordinate your next campaign.